Sales Enablement

spend less time selling by winning bigger deals more frequently

“Over 57% of customers complete a purchase process before reaching out to a sales rep?

– The Challenger Customer

Sales Enablement Empowers Revenue Generation  

Forrester explains how organizations must reconnect with their customers in 2021 to truly understand their needs and minimize gaps in the customer journey.  If the customer journey starts upon initial solution search on Google and your customer delays vendor interaction until the final 42% of the purchase process, your reps have to be on top of their game like never before.  

“Sales enablement is a strategic, cross-functional discipline designed to increase sales results and productivity by providing integrated content, training and coaching services for salespeople and front-line sales managers along the entire customer’s buying journey, powered by technology.”  – CSO Online

Here is a list of areas that we address when supporting your sales team’s education needs:

Services Include:


Voice Of The Customer

Competitive Market Research

Sales Playbook Creation 

Strategic Training (Strategic Account Management & Virtual Selling)

Sales & Channel Partner Enablement

We were able to make strategic product and service decisions.

“When we needed clarity on our growing competition and market offerings we turned to Relativity Consulting for sales enablement services.  By providing market research, we were able to make strategic product and service decisions confidently and our sales team was more prepared to go to market in highly competitive opportunities.”

– Tom Visotsky, MedAllies

Hubspot’s recent Global Sales Enablement Survey reported that 40% of organizations did not hit revenue goals in 2020.  In 2021, let’s put the focus back on the customer!