Early-Stage Tech Sales Accelerator
helping tech founders grow predictable revenue with confidence & prepare for their first sales team
Six-Week Executive Group Coaching
+ Sales Playbook Creation
TRANSLATING FOUNDER-LED SALES TO A SCALABLE REVENUE ENGINE
Increase your confidence and resilience when selling to your ideal customer.
Prospect authentically to engage ideal customers, resulting in qualified pipeline generation and increased conversion rates.
Metrics & Sales Operations
Gain the revenue transparency your business deserves. Build a repeatable sales process that enables your business to scale.
Prepare To Hire
Learn how to interview and qualify the best candidate for your startup. Reduce the risk in hiring the wrong sales rep, which can cost you well over $150k.
Shorten new hire ramp time and maximize rep performance by translating your founder-led sales knowledge to an effective onboarding tool.
Get in the Growth Game—Sales Mindset is Everything!
Week 1: Get in the Growth Game—Sales Mindset is Everything!
Training your brain to experience rejection on a daily basis in sales is difficult. Mental health is so important to keep in mind when growing revenue for your startup. During this session, we review the following tactics to maintain the positive mindset that is needed when prospecting for your ideal customer. By focusing on the customers we can truly provide transformation to and solve problems for we enable abundance.
- How to leverage positive mindset vs. scarcity mindset to create an abundant pipeline for your business
- Use active and empathetic listening to understand the customer’s pain points
- Boost your confidence, eliminate self-doubt and learn how to create committed revenue growth action
Learn How to Sell With Value & Generate Qualified Pipeline
Week 2: Learn How to Sell With Value, Increase Lead Conversion Rates To Generate Qualified Pipeline
Avoid buyer inaction by improving the value behind your prospecting message!
It’s not fun but if buyers aren’t perceiving value from your message then you fall into the trap of buyer inaction. We take a look at how to validate your messaging with your (SOM) service obtainable market and help you focus on generating qualified leads with the right customer that will see value in a partnership. When value is realized, lead/demo/close rates are increased and (CAC) customer acquisition cost is reduced!
Prepare for you first Customer Centric Sales Team
(Sales Operations & sales Performance metrics)
Week 3: Prepare For Your First Customer Centric Sales Team (Sales Operations & Sales Performance Metrics)
Being able to “Cross The Chasm” to high growth requires product-market fit and the scalability engine to meet customer demand. As you continue to move toward your first sales hire and team you’ll want to ensure you have processes that provide transparency and encourage accountability to revenue performance.
During this phase, Amy Looper shares her two decades worth of experience in strategic software and technology sales leadership to help you formulate the right sales program for your tech startup. This week we review:
- Completion Metric Forecasting Best Practices To Drive An Excellent Customer Experience
- Accountability Metrics -KPIs
- How To Evaluate Customer/ Opportunity Alignment Using the MEDDIC Framework
Preparing For Your First Sales Team
Week 5: Customized Sales Playbook Development
During this stage, I will work with you to design a customized Trainual sales playbook for your organization to enable your team to close more deals, increase revenue, improve win rates and exceed sales goals. A playbook helps you translate the founder-led sales success you’ve experience when validating product market fit to your first sales team. This enablement tool will help educate your sellers on the following:
Your Ideal Customer Profile (ICP), Sales Messaging Templates, Effective Discovery Questions, Voice Of The Customer Summary, Sales Operation Requirements (CRM, Sales Technology, etc.), Team Intros, Founder’s Story and more.
Let’s face it, according to research completed by The Challenger Customer, over 57% of customers complete a purchase process before reaching out to a sales rep so your team must be ready to advise clients with clarity.
Preparing To Hire Your First Sales Team
Week 4: Prepare To Hire
Employee attrition can be detrimental to any startup. Learn how to interview and qualify sales rep candidates for your business. Avoid making a hiring mistake that could cost your business well over $150k. During this week we review the following:
- Sales Compensation Options For Your Startup
- How To Minimize Attrition & Protect Your Sales Investment With The Right Hire
- Sales Onboarding- Prep For The Customer Centric Sales Playbook (Week 5)
Week 6: Ready To Onboard
This is the program’s final check in on your sales playbook development and cover open Q&A from the group to ensure your readiness to scale and onboard your new sales hire(s).
Sign up by September, 30th to receive lifetime access to linkedin virtual selling masterclass (Worth $250)
Contact us below with any questions about this 6-week course or sales playbook development.
To document all of that tribal sales knowledge you have as a founder and translate it for your employees, we use and trust Trainual. We are official Gold level partners with Trainual and welcome you to check out their technology here.