Early-Stage Tech Sales Accelerator

helping tech founders grow predictable revenue with confidence & prepare for their first sales team

Six-Week Executive Group Coaching

+ Sales Playbook Creation



Increase your confidence and resilience when selling to your ideal customer.  Money is easy to make, managing your mind when selling can be the challege.  We teach you ways to maxmize your mindset.

Value Messaging

Learn how to clearly articulate how your partnership with a client will impact their business with quantifyable value.  Leading with business outcomes vs. feature-benefit will drive higher quality leads to your business and convert to revenue at a higher conversion rate.

Metrics & Sales Operations

Gain the revenue transparency your business deserves.  Build a repeatable sales process that enables your business to scale.  

Prepare To Hire

Learn how to interview and qualify the best candidate for your startup.  Reduce the risk in hiring the wrong sales rep, which can cost you well over $150k.

Sales Playbook

Shorten new hire ramp time and maximize rep performance by translating your founder-led sales knowledge to an effective onboarding tool.

Learn more about our Customer Centric MVMP Sales Process 

Amy Looper,

Revenue Growth Specialist & Founder of Relativity Sells brings two decades worth of award winning sales and sales leadership experience to technical founders in this program.  She teaches you how to hire for the right sales rep, confidently grow qualified pipeline for your business, set up your sales program to maximize transparency and sales effectiveness as you grow from founder-led sales to your first sales team.

What to Expect When You Enroll

Each week you’ll engage in a virtual 1-hr group coaching session with your tech founder peers led by Amy Looper.  At the end of the series, you’ll be prepared to hire your first sales team with a customized sales playbook designed to increase new hire efficiency and decrease onboarding time.  Take a look at our detailed weekly agenda below.

Week ONE:

Get in the Growth Game—Sales Mindset is Everything!

Week 1: Get in the Growth Game—Sales Mindset is Everything!

Training your brain to experience rejection on a daily basis in sales is difficult. Mental health is so important to keep in mind when growing revenue for your startup. During this session, we review the following tactics to maintain the positive mindset that is needed when prospecting for your ideal customer.  By focusing on the customers we can truly provide transformation to and solve problems for we enable abundance.

  • How to leverage positive mindset vs. scarcity mindset to create an abundant pipeline for your business
  • Use active and empathetic listening to understand the customer’s pain points
  • Boost your confidence, eliminate self-doubt and learn how to create committed revenue growth action 

Week Two:

Learn How to Sell With Value & Generate Qualified Pipeline

Week 2: Learn How to Sell With Value, Increase Lead Conversion Rates To Generate Qualified Pipeline

Avoid buyer inaction by improving the value behind your prospecting message!

It’s not fun but if buyers aren’t perceiving value from your message then you fall into the trap of buyer inaction.  We take a look at how to validate your messaging with your (SOM) service obtainable market and help you focus on generating qualified leads with the right customer that will see value in a partnership.  When value is realized, lead/demo/close rates are increased and (CAC) customer acquisition cost is reduced!

    Week Three:

    Prepare for you first Customer Centric Sales Team

    (Sales Operations & sales Performance metrics)

    Week 3: Prepare For Your First Customer Centric Sales Team (Sales Operations & Sales Performance Metrics)

    Being able to “Cross The Chasm” to high growth requires product-market fit and the scalability engine to meet customer demand.  As you continue to move toward your first sales hire and team you’ll want to ensure you have processes that provide transparency and encourage accountability to revenue performance.  

    During this phase, Amy Looper shares her two decades worth of experience in strategic software and technology sales leadership to help you formulate the right sales program for your tech startup.  This week we review: 

    • Completion Metric Forecasting Best Practices To Drive An Excellent Customer Experience 
    • Accountability Metrics -KPIs
    • How To Evaluate Customer/ Opportunity Alignment Using the MEDDIC Framework

    Week FOUR:

    Preparing To Hire Your First Sales Team

    Week 4: Prepare To Hire 

    Employee attrition can be detrimental to any startup.  Learn how to interview and qualify sales rep candidates for your business.  Avoid making a hiring mistake that could cost your business well over $150k.  During this week we review the following:

    • Sales Compensation Options For Your Startup
    • How To Minimize Attrition & Protect Your Sales Investment With The Right Hire
    • Sales Onboarding- Prep For The Customer Centric Sales Playbook (Week 5)


      Week five:

      Preparing For Your First Sales Team

      Week 5: Customized Sales Playbook Development

      During this stage, I will work with you to design a customized Trainual sales playbook for your organization to enable your team to close more deals, increase revenue, improve win rates and exceed sales goals.  A playbook helps you translate the founder-led sales success you’ve experience when validating product market fit to your first sales team.  This enablement tool will help educate your sellers on the following:

      Your Ideal Customer Profile (ICP), Sales Messaging Templates, Effective Discovery Questions, Voice Of The Customer Summary, Sales Operation Requirements (CRM, Sales Technology, etc.), Team Intros, Founder’s Story and more.

      Let’s face it, according to research completed by The Challenger Customer, over 57% of customers complete a purchase process before reaching out to a sales rep so your team must be ready to advise clients with clarity.

      Week six:

      Onboarding Readiness

      Week 6: Ready To Onboard

      This is the program’s final check in on your sales playbook development and cover open Q&A from the group to ensure your readiness to scale and onboard your new sales hire(s).

        We were able to make strategic product and service decisions.

        “When we needed clarity on our growing competition and market offerings we turned to Relativity Sells for sales enablement services.  By providing market research, we were able to make strategic product and service decisions confidently and our sales team was more prepared to go to market in highly competitive opportunities.”

        – Tom Visotsky, VP of Sales MedAllies

        Amy and her Sales Accelerator program were fantastic.

        Our company was needing to develop our go-to-market sales strategy before our product launch and we were able to do just that with the program. The Sales Playbook that Tego Cyber Inc. developed with Amy contains a wealth of knowledge about our company, vision, customers, and gives each of our sales team a realistic view of what can be expected during the sales process. I would highly recommend all founders and CEOs attend the Sales Accelerator program to better develop and understand the organization’s sales process.”

        – Shannon Wilkinson, CEO Tego Cybersecurity


        Sign up by December 15th to take advantage of our q4 Bonus offer:         

        2 advisory session Add on  (worth $500)

        Contact us below with any questions about this 6-week course or sales playbook development.

        10 + 11 =

        To document all of that tribal sales knowledge you have as a founder and translate it for your employees, we use and trust Trainual.  We are official Gold level partners with Trainual and welcome you to check out their technology here.